It Dies And So Lives.
Creative Producer, Immersive Fashion Show
An immersive fashion show born out of anger at the overconsumption of fast fashion, and fueled by care for creating a sustainable, fashion-forward future. It Dies And So Lives is presented by fr_m_d, an immersive media organization. Learn more about fr_m_d here.
Assets created/collaborated: creative marketing plan, reactive projection mapping backdrops, interactive set design
The Looks
The show can be broken down into 4 sections.
Walk 1: Presented as a normal catwalk with ethereal music and garments where the last model leaves a train of bubble wrap on the floor
Walk 2: Models come out unprepared and rushed and are then shocked by the loud noises of stepping on the leftover bubble wrap. They act timid and unsure. The last model breaks the tone by stepping out with a back of trash as she tosses it around the walk.
Walk 3: The model come out fast and angry, piled with trash on top of them. As lights strobe and tensions heighten, the last model rips off a mounted security camera and ends the walk.
Finale: The models gather together in the centre and pull down the fabric screens, wrapping themselves together. The lights drop and a nature projection onto the models is revealed along with dreamier, more natural sound. As the ambient lights and models breath in sync, the show comes to an end.
Marketing & Graphics
Our show ethos:
“What goes too long unchanged destroys itself. The forest is forever because it dies and dies and so lives.”
– Ursula K. Le Guin
Sponsors
Credits
Co-Directors: Angie Rockey, Joyce Eunseo Kim, Tina Yu Ting Shi
Producer: Eilythia Penati
Fashion Design: Angie Rockey, Jenny Yu, Almira Shardarbekova, Karla Huazano
Set Design: Dajah Childs, Joyce Eunseo Kim
Production Design Assistant: Rohit Lakshman
Projection Artist: Xinghan Zhuang
Sound Design: Kainoa Rojas
Graphic Design: Tina Yu Ting Shi
3D Modeling Artist: Eileen Mou
Models: Janelle-Paige Bustamante, Adisah Grimes, Olivia Howard, Faithe Nguyen, Stella Schabel, Alani Smith, Dominic Jocas, Rui Zhang
Hair and Makeup: Juliette Black
Movement Direction: Summer Vu
Lighting Designer: Ian Jackson
Event Marketing: Eilythia Penati, Tina Yu Ting Shi
Special Thanks to Naz Cutting, Hwal Ran Woo, Boum Soo Kim, Linda Corrado, Ibby Hartley, Rui Zhang, Isabelle Rousset, Theo Pleasure-Park, Lunar Hard Seltzer, Sean Ro, David Lopez, Tracey Gibbs, Sharon Huang, Beta Male House, Bill Deliman, Jessica Jimenez, Nadine Sandhu, ZAP, Michael Bodie, Ian Jackson, Liam Hoole, Esa Sait, Penelope Chuen-Tollet